
If your file is uploaded to a video hosting site such as Youtube, it will be compressed using their codec. So, it’s best to start with your file at the best quality as possible. Use the following settings for your web video advert on video hosting sites and your website as well.
- Make it an Mp4 file, with H.264 codec. Mp4′s are currently the file format
flavour of the day, and of superior quality
- If it’s to be in standard definition, make it 640 pixels wide by 480 pixels high which is a 4×3 aspect video.
- If your video is to be in high definition, output it at 1280 by 720 pixels high (720p).
- Make the bitrate, or video bandwidth at 1500 kb/second.
- The audio bandwidth should be 128 kilobytes per second.




